Small Business Marketing Melbourne: 2020 Trends to Watch Out For

In an instant, marketing can change. You will be surprised that one thing works today, but tomorrow it’s not useful anymore. This is the same thing across the world. Small business marketing Melbourne has been consistently evolving. So many strategies that used to work were not put aside to give to new innovations. With influencer marketing, SEO, and artificial intelligence that keeps on dominating the online world, it is a must for a business to be aware and be prepared for the upcoming changes in marketing trends in 2020.

Small Business Marketing Melbourne 2020 Trends

Social Media

This trend has been conquering the world already. In a simple click of a button, we can start scrolling and checking different social media platforms. People has also been more into shopping also. With a few clicks, people can purchase items and pay for them. E-commerce sites are now taking advantage of such a trend by using Facebook, Instagram, Twitter, Pinterest, and other platforms. Next year, we can expect to see more shoppable posts that will greatly contribute to the shopping experience of every user.


Despite the increasing use of artificial intelligence in the digital world, customers are looking for ways to relate to a company. As automation keeps going, it is a must to connect with customers. By next year, we can expect to see more personalized groupings of newsletter. In this case, it would help if you can segment your email list into different categories. You also must study the behavior of the consumers so you can personalize your every action. One key to it is to make the customers feel that treated well and highly value.

Content Marketing

Content Marketing

Content is considered to be the king of the castle and we can expect it to be the same in the coming year. But quality over quantity and having more diverse content will be the favorites. As you strategize your content in the coming years, it is important to diversify it and change it up so you can attract customers by making more videos and interactive content.

Content is like fuel that makes any marketing strategy to roll. However, content that is saturated, overused, or posted just for the sake of posting can have negative impacts on engagement. Therefore, you need to take time when diversifying your content strategy. The main point is to attract and establish engagement with your audience and not to annoy them with fillers and unnecessary information.

One thing is for sure, marketing is expected to evolve at a rapid speed. It is a must for businesses to adapt and keep evolving with the new and latest marketing trends to stay in the competition and maintain high-quality customers. By establishing an intention to learn and apply new innovations would help set the company apart from the rest.

These are just a few trends to watch out for. In the next year, we can expect to see more changes in the world of marketing. For businesses, knowing how to use these changes to their advantage will be a game changer.

Small Business Marketing in Melbourne: Tips for Beginners

Small business marketing in Melbourne can be very overwhelming especially for those who are just starting. It is a very wide landscape that comes with many moving parts. Given how competitive the business world is today and the different platforms available, different marketing methods can resonate in different ways to the industries, audiences, products, and niches.

So, if you happen to be a beginner in the business world, be prepared that path you are about to take may not be so smooth. But the good news is, there are tipsthat are specifically tailored for beginners like you so you can compete in the market.


Tips for Beginners


Know Your Objective

If in your area, like in Melbourne, where the market is very competitive, it’s important that prior to starting your business you already have a set of objectives in mind. Are you in it to spread awareness about your product or service? It all starts with a goal and a good digital marketing agency to help you with.

Once there is enough awareness, then you can move on to another objective- one that will be focusing on sales. This is when you start adding email addresses to your list, getting concerned about your subscribers or followers, etc. Keep in mind that one objective will always lead to another one.


Understand Conversions

We often hear the word conversion when talking about prospective clients from one engagement to the next. For instance, taking a website visitor to your email list subscriber is a kind of conversion event.

Conversion rate is what you will be checking to measure the success of your marketing campaigns. You may want to check your conversion rates for your website’s landing page, Facebook Ad, etc.


Paid vs. Organic Traffic

The internet has become a crowded space and getting organic traffic to your site may not be so easy. But there are many platforms, like social media which is a great venue to start marketing because you can get a lot of organic traffic from it for free. Then, along the way, when you start benefiting from this, you can move to paying for your web presence through their advertising offerings.


Leverage Social Media

As mentioned above, social media is a great venue if you want to acquire web presence. But the thing is, customized user experience would mean that organic reach on their platforms can be limited. What you can do is to resort to paid social ads as it can help you and your business get in front of these platforms.

Having a business is definitely challenging especially if there are so many out there trying to compete with you. If you have a business and you hope to make it big, make sure that you apply the Melbourne small business marketing tips mentioned above.