Small Business Marketing Melbourne: 2020 Trends to Watch Out For

In an instant, marketing can change. You will be surprised that one thing works today, but tomorrow it’s not useful anymore. This is the same thing across the world. Small business marketing Melbourne has been consistently evolving. So many strategies that used to work were not put aside to give to new innovations. With influencer marketing, SEO, and artificial intelligence that keeps on dominating the online world, it is a must for a business to be aware and be prepared for the upcoming changes in marketing trends in 2020.

Small Business Marketing Melbourne 2020 Trends

Social Media

This trend has been conquering the world already. In a simple click of a button, we can start scrolling and checking different social media platforms. People has also been more into shopping also. With a few clicks, people can purchase items and pay for them. E-commerce sites are now taking advantage of such a trend by using Facebook, Instagram, Twitter, Pinterest, and other platforms. Next year, we can expect to see more shoppable posts that will greatly contribute to the shopping experience of every user.


Despite the increasing use of artificial intelligence in the digital world, customers are looking for ways to relate to a company. As automation keeps going, it is a must to connect with customers. By next year, we can expect to see more personalized groupings of newsletter. In this case, it would help if you can segment your email list into different categories. You also must study the behavior of the consumers so you can personalize your every action. One key to it is to make the customers feel that treated well and highly value.

Content Marketing

Content Marketing

Content is considered to be the king of the castle and we can expect it to be the same in the coming year. But quality over quantity and having more diverse content will be the favorites. As you strategize your content in the coming years, it is important to diversify it and change it up so you can attract customers by making more videos and interactive content.

Content is like fuel that makes any marketing strategy to roll. However, content that is saturated, overused, or posted just for the sake of posting can have negative impacts on engagement. Therefore, you need to take time when diversifying your content strategy. The main point is to attract and establish engagement with your audience and not to annoy them with fillers and unnecessary information.

One thing is for sure, marketing is expected to evolve at a rapid speed. It is a must for businesses to adapt and keep evolving with the new and latest marketing trends to stay in the competition and maintain high-quality customers. By establishing an intention to learn and apply new innovations would help set the company apart from the rest.

These are just a few trends to watch out for. In the next year, we can expect to see more changes in the world of marketing. For businesses, knowing how to use these changes to their advantage will be a game changer.